AS Media Studies Foundation Portfolio

Hard data (not questionable) such as age, gender, income, location. 65% A, B, C1
Psychographic Information
''What genre of music do you like?''''What bands and artists do you like?''''How much money do you spend on music concerts each year?'' - Create a competition to win tickets.''Whats your favourite brand?''''How do you consume music?'' - Download, listen to the radio, stream, vinyl. ''How many hours per week do you listen to music?''''What devices do you use to listen to music?'' - Mobile phone, CD player.

E = Retired, students. Unemployed.
A = Lawyer

The term Reader Profile is designed to give people a picture of who that person is. This is an example for a music magazine below.

A reader profile will contribute to promotion as the magazine company can see roughly who their target audience is. Using the reader profile, common interests such as clothing brands can be advertised and used on the magazine. For example, if a magazine attracts more males than females, stereotypical male colours such as green can be used like the magazine below. A reader profile is important in a magazine as the magazine company can adjust their magazine to fit their audience's needs. By including things such as specific hobbies and clothing brands, the magazine can grab the attention of many people with these interests causing the magazine to become more successful.

Existing Reader Profile

Genre Research

Summary Of Conventions

Summary Of Conventions FC

Summary of Conventions Contents Page

Summary Of Conventions DPS

Conventions Analysis Double Page Spread

Conventions analysis of a DPS of a music magazine. LIIAR to be applied and each area to be explained in detail

Conventions Analysis Contents Page

Conventions Analysis Front Cover and Brief

Brief:
To design a front cover, contents and a double page spread of a new music magazine. All images and text used must be original, a minimum of four images must be used.

Ideology

Institution

"VIBE" Magazine was produced by the company named Spin Media, It was based in New York City. The editor and journalist of "VIBE" was Danyel Smith who printed the final issue in 2004. VIBE Magazine had various pop singers for their front covers, such as, Michael Jackson, Rhianna and Chris Brown. These popular faces increased sales for VIBE magazine as they were represented as the most important artist of that month and also had an interesting article to read about.

Audience & Language

By using famous celebrities, a wider audience was created as these artists have many fans. All the celebrities fans combined would have created a huge audience for VIBE Magazine. As their target audience was 18 to 34 years old, The magazine does not attract a specific gender as the colours used such as red and black are not stereotypical colours for males or females. VIBE's gender rating is 51% male, 49% female. Spin Media had to used informal language to attract their audience. Informal also relates to the music genre as short, snappy words (also curse words) are used for VIBE's front cover.