Key Concepts

• Language
  Use the correct language for your target audience. Are you going to speak formally or informally?

• Institution
  Production companies. 

• Ideology 
  The thoughts and feelings of the company/group behind a media text.

• Audience
  To know your audience for any type of media is very important. This is because it determines on who will be reading/watching/listening to your final outcome. 

• Representation
• Representation is how each individuals/objects are portrayed and what they represent. For example: a magazine advert may include a sunny day to represent happiness.