Demographic Information
Hard data (not questionable) such as age, gender, income, location. 65% A, B, C1Psychographic Information
''What genre of music do you like?''''What bands and artists do you like?''''How much money do you spend on music concerts each year?'' - Create a competition to win tickets.''Whats your favourite brand?''''How do you consume music?'' - Download, listen to the radio, stream, vinyl. ''How many hours per week do you listen to music?''''What devices do you use to listen to music?'' - Mobile phone, CD player.
E = Retired, students. Unemployed.
A = Lawyer
The term Reader Profile is designed to give people a picture of who that person is. This is an example for a music magazine below.
A reader profile will contribute to promotion as the magazine company can see roughly who their target audience is. Using the reader profile, common interests such as clothing brands can be advertised and used on the magazine. For example, if a magazine attracts more males than females, stereotypical male colours such as green can be used like the magazine below. A reader profile is important in a magazine as the magazine company can adjust their magazine to fit their audience's needs. By including things such as specific hobbies and clothing brands, the magazine can grab the attention of many people with these interests causing the magazine to become more successful.
Existing Reader Profile
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